Game won't launch

Just downloaded the client & game. Run the launcher, smart guard comes up and says launching the game then nothing and the launch comes back up. Tried closing everything but same thing happens. Status on launcher says seeding.

 

I highly doubt it has anything to do with the fact that your launcher is seeding. Did you set exceptions to both game and launcher? Also, if it keeps going back to launcher after clicking start, I would say move the game to another drive and try again.